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Carolina Caetano

Attorney At Law

She knows how to extract the most value of out any client’s trademark portfolio.

WTR 1000 - 2024

Caetano’s experience ranges across innumerable industries.

WTR 1000 - 2024

Carolina Caetano is the head of Licks’ trademark prosecution team in São Paulo. She joined Licks Attorneys in 2021 and has over 10 years’ experience in the trademark field, having worked in top-ranked law firms in Brazil in the Intellectual Property area since 2013. Carolina’s practice focuses on trademark prosecution matters involving large trademark portfolios of both International and National companies in the most various market fields such as: Fashion, Automobile, Energy, Pharma, Food, Telecommunications, Oil & Gas and Healthcare.

Mrs. Caetano’s expertise comprises a wide range of IP matters, including technology transfer and licensing contracts, copyright, trade-dress, geographical indication, fashion law matters as well as domain names in Brazil for national and international companies.

Carolina is currently a member of the Famous and Well-Known Marks Committee of INTA.

+ Languages
  • Portuguese
  • English
  • Spanish
  • Italian‍
+ Practice Areas
  • Copyright
  • Intellectual Property
  • Prosecution
  • Trademark, Trade Dress & Publicity Rights
  • Trademark Prosecution
  • Geographical Indications

+ Representative Cases
+ Professional Highlights
  • WTR 1000 – Trademark (2024);
  • The 2020 edition of Análise Advocacia 500 recognized Ms. Caetano as one of the most respected Attorneys in its area of practice;
  • The first edition of Análise Advocacia Mulher in 2021 recognized Ms. Caetano as one of the most respected Attorneys in its area of practice.
+ Representative Experience
+ Affiliations
  • International Trademark Association (INTA);
  • Brazilian Bar Association – São Paulo Section (OAB/SP).
+ Education
  • Course “Domain name disputes: how to master them” – (CASD-ND/CSD-ABPI), 2023
  • Course “Civil Procedure Applied to Intellectual property” - Associação Paulista da Propriedade Intelectual – (ASPI),2022
  • Course “Practical Workshop on the Madrid Protocol: Filing and consequences” - Associação Paulista da Propriedade Intelectual – (ASPI),2022
  • “Strategic Management for Pharmaceutical Trademarks”, Brazilian Pharmaceuticals Union- (Sindusfarma), 2022;
  • Course “Trademarks and Patents in the Pharmaceutical Industry”, Brazilian Industrial Property Agents Association– (ABAPI),2021.
  • Course “Madrid Protocol: Practice and opportunities”, Brazilian Industrial Property Agents Association– (ABAPI),2021;
  • Course “Geographical Indications: Practice and opportunities”, Brazilian Industrial Property Agents Association– (ABAPI),2021;
  • Extension Course “Fashion Law in Intellectual Property”, Brazilian Industrial Property Agents Association– (ABAPI),2020;
  • General course in Intellectual Property, World Intellectual Property Organization – (WIPO),2019;
  • Advanced course in Copyright and Related Rights, World Intellectual Property Organization – (WIPO),2019;
  • Advanced course in Copyright and Entertainment contracts, Associação Paulista da Propriedade Intelectual – (ASPI),2019;
  • Advanced course in Transfer of Technology contracts, Brazilian Industrial Property Agents Association– (ABAPI),2017;
  • Practical course in Digital Law, Escola Superior de Advocacia – São Paulo (ESA-SP),2016;
  • LL.B., Faculdades Metropolitanas Unidas – São Paulo (FMU-SP), 2015.
  • Course “Forensic Sciences”, Faculdades Metropolitanas Unidas - São Paulo (FMU-SP),2013;
+ Publications
+ Speaking Engagements and Others
+ Articles